Your child's privacy is important to us at Warner Bros. Online. We are committed to safeguarding children's personal information collected online, and to helping parents and their children learn how to exercise control over personal information while exploring the Internet. The additional measures we have taken to help children protect their privacy while online include encouraging children to use non-personally identifiable screen names rather than their real names and taking efforts to prevent children from posting contact information. In addition, we do not ask children to disclose more personal information than is necessary for them to participate in an activity.

To help ensure a rewarding online experience for your child, we provide you with this summary of our information practices. This privacy notice governs the collection and use of information at Warner Bros. Online Web sites directed to children.

WE COLLECT LIMITED PERSONAL INFORMATION FROM CHILDREN

At our sites, we have a policy of collecting limited personally identifiable information. To enable children to participate in some of our online activities, we may ask them to provide us with their first name, hometown, and e-mail address.

On some pages of our sites, such as where children can send electronic postcards to their friends, we also may ask your child to provide personal information about other people. This is usually limited to a first name and e-mail address. We also may ask for the name and e-mail address of the child's parent.

When children visit our sites, we automatically collect certain non-personally identifiable information such as the type of computer operating system (e.g., Windows '98 or Mac OS) and browser (e.g., Netscape, Internet Explorer) being used, and the domain name of the Internet service provider (e.g., America Online, Earthlink).

WE NEVER SHARE CHILDREN'S PERSONAL INFORMATION WITH THIRD PARTIES

We use children's information only for our internal purposes such as to enable them to subscribe to our online newsletter, to enter one of our sweepstakes or contests, to express their opinions on various topics, and to send electronic postcards to their friends.

We use the information that we collect about others to either enable the child to communicate with them, for example, to send an electronic greeting card to a friend, or to obtain your consent for participation in these activities, such as to notify you when your child has entered one of our contests.

We sometimes use the non-personally identifiable information that we collect to improve the design and content of our site and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze site usage, as well as to offer you products, programs, or

We will disclose information we maintain when required to do so by law, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency's request.

LINKS TO OTHER WEB SITES

Our site contains links to other sites whose information practices may be different than those at this site. For example, we may link to an affiliate site such as Acmecity.com. Visitors should consult the privacy notice at the particular site to which they link to ascertain the practices there.

COOKIES

At some WBOL sites, we may use a software technology called "cookies." Cookies are small text files that we place in visitors' computer browsers to store their preferences. Cookies themselves do not contain any personally identifiable information. Although cookies could enable us to relate a visitor's use of this Web site to personal information (e.g., e-mail address) that a visitor has provided, we do not do so for this site.

CONTACT US

If you have any questions, comments, or concerns regarding our privacy policy and/or practices or if you would like to review any personally identifiable information that we have collected online from your child, have this information deleted, and/or request that there be no further collection or use of your child's information, please contact us at the following e-mail address, address and telephone number:
privacy@wb.com
4000 Warner Blvd., Bldg. 505, Burbank, CA 91505
(818) 977-0018

A FINAL NOTE TO PARENTS

The Internet offers a world of opportunity for children. Your guidance and involvement are essential to help ensure that children have a safe and rewarding online experience. We encourage you to the visit The Direct Marketing Association's Web site (www.the-dma.org) and explore the Get CyberSavvy! Program. Get CyberSavvy! helps families learn how information flows online so they can use the Internet in ways that protect their privacy and well-being. It also contains a number of valuable resources to help parents and children be aware of and express their preferences about information that is collected online and how it is used. Your efforts to instill responsible information practices will help steer your children to age-appropriate sites, and will go a long way toward ensuring that your children have enriching experiences online.